Our Story

It was sung by immigrants as they struck out from distant shores
And pioneers who pushed westward against an unforgiving wilderness.
Yes we can.

- Barack Obama, New Hampshire, 2008

American Immigrant Label was created by Vivek Venugopal and a bunch of his friends.

Vivek came to the United States as a student and has worked as a software developer, a non-profit fundraiser and in the technology field. You can read more about his professional experiences as an immigrant here.

Our goal is to raise money to donate to the ACLU and SPLC. Every month, based on the number of items we sell, we will make a donation to the organizations and write a blog post and email to our customers informing them of the amount donated. We will also report back on how the funds are being used by the organizations, if we are able to collect that information from them.